Digital Marketing

Digital Marketing course helps learners to understand the fundamentals of digital marketing, including strategies and approaches used to market products and services online.

The course aims to develop knowledge and practical skills in the use of Social Media platforms, fundamentals of Search Engine Optimisation and other communications technologies for online marketing. By the end of the course learners will have an opportunity to develop their own digital marketing strategies, have a clear understanding about which social media platforms will be most relevant for them to use and how to use them'.

Our digital marketing qualifications, accredited by OCN London, recognise the importance and dynamism of Social Media and Digital Marketing as they evolve rapidly as business critical tools. The award has been developed to support learners wishing to enter this fast changing environment.
Key responsibilities will include: creating accounts and maintaining content for digital platforms, profiting from online advertisement and search optimisation for websites.